JAM Liner Inc. is a bus company that serves direct routes from Manila to provinces of Laguna, Batangas and Quezon. Dennise Trajano serves as JAM Liner's President and CEO as well as Philtranco Services Enterprises, Incorporated.[1][2][3]

JAM Liner
JAM Liner logo.svg
JAM Transit Inc. 1556.jpg
A JAM Liner bus bound for their Buendia Station.
SloganJampacked sa serbisyo, Jampacked sa saya (transl. Jam-packed service,
Jam-packed with joy)
ParentPenta Pacific Realty Corporation
FoundedApril 17, 1968; 51 years ago (1968-04-17)
HeadquartersTagaytay Road, Pulong Santa Cruz, Santa Rosa, Laguna
Service areaSouthern Luzon
Service typeProvincial Operation
StationsBuendia: 2124 Taft Avenue, Pasay
Cubao: 831 EDSA, Kamuning, Brgy. Sacred Heart, Quezon City
President, CEODennise Trajano


The name JAM Liner came from the first letter of its founders', Josefina Mercado and her husband, Artemio Mercado, first name and surname. Thus "J"osefina and "A"rtemio "M"ercado.[4]


JAM Liner was started on April 7, 1968 by Artemio Mercado and his wife, Josefina Mercado with only four buses. They initially served the Biñan, Laguna to Manila route.[4] By then, the Mercados expanded their bus transport business in Laguna. It came to the point that around 30 percent of the province's transportation services were theirs.[citation needed]

In 1990, they increase their bus network to the provinces of Quezon, Batangas, Camarines Sur, Albay and Sorsogon. They had grown their franchises to around 290 bus units.[5]

However, in 2000, the Jose “Pepito” Ch. Alvarez-led Penta Pacific Realty Corporation took over the management. Chavez integrated JAM Liner's operations with Philtranco Services Enterprises, Inc., a bus company that Penta Pacific also bought out in 1999.[6][7][8][9]

Despite the integration of these two bus companies, JAM Liner and Philtranco run by their own set of company structures, management and subsidiaries. JAM Liner is operated under JAM Group of Companies with their subsidiaries: JAM Liner, JAM Transit, Phil Tourister and First Charters and Tours Transport Corporation; while Philtranco Services Enterprises Inc. has its own subsidiaries: Philtranco, Phikargo, and Amihan Bus Lines.[10][11] The company was later headed by its president and CEO, Dennise Trajano.[1]

JAM Liner, along with Philtranco became innovative in their ticketing services with their ventures to VMoney, and Smart's Pinoy Travel.[12][13]

In 2013, The Dawn composed and perform their company theme song entitled "JAM Tayo" (Tagalog: Let's Jam).[2][14][15]

In 2015, JAM Liner had a joint venture with SM Investments Corporation in expanding their operations to Cebu. The joint venture formed the Metro Rapid Transit Service Inc. or known as "Cebu MyBus".[16] A bus rapid transit system with services within SM Seaside City, SM City Cebu, Mactan-Cebu International Airport, to key cities along Metro Cebu and vice versa.[17][18] It was JAM Liner's first expansion to Visayas and one of their biggest attempt in the region which is predominated by the country's largest, Yanson Group of Bus Companies.[19][20][21][22]

In 2016, JAM Liner along with QRS Logistics and University of the Philippines had their own basketball team for the PBA Developmental League as UP-QRS-JAM.[23][24] Majority of their team members are from UP Maroons who played for UAAP Basketball Games.[25] In March, JAM Liner along with their alliances Philtranco and FastCat unveiled their modernization program in aiming to link Luzon, Visayas and Mindanao. Accordingly, Philtranco and JAM Liner envisioned having a fleet of 1000 with FastCat as their partner in sea to expand their road network, nationwide.[26][27]


JAM Liner utilizes buses that are made from a local coach builder, Santarosa Motor Works Philippines and some of them have surplus Korean buses which were also modified into Santarosa Daewoo facemask.

  • Santarosa UD Nissan Diesel EXFOH
  • Santarosa UD Nissan Diesel PKB212
  • Santarosa MAN Explorer
  • Santarosa MAN Modulo
  • UD Nissan Diesel Euro Bus
  • Santarosa Daewoo BF106
  • Santarosa Daewoo BS106
  • Santarosa Daewoo BV115
  • Santarosa Daewoo BS120S
  • Santarosa Daewoo BH117H
  • Daewoo BH115E
  • Daewoo BH116
  • Kia Granbird
  • Kia Asia AM928


A JAM Transit bus en route to Lucena


Metro ManilaEdit

Provincial DestinationsEdit

Former DestinationsEdit

JAM Liner (its former Laguna Trans subsidiary) used to serve the Manila – Sta. Cruz, Laguna route, which is now operated by HM Transport and JAC Liner's Lucena Lines.


Their subsidiaries as of 2000:[4]

  • JAM Transit
  • Phil Touristers Inc.
  • First Charters and Tours Transport Corporation

See alsoEdit


  1. ^ a b Lyf, Manual To (2014-03-05). "Manual to Lyf: LakBayan: Via Philippines Joins Hands With Jam and Philtranco Bus Liners As Travel Partners". Manual to Lyf. Retrieved 2016-11-30.
  2. ^ a b "The Dawn kakantahin ang theme song ng JAM Liner". philstar.com. Retrieved 2016-11-30.
  3. ^ "SM enters transportation scene with JAM Liner". motioncars.inquirer.net. Retrieved 2016-11-30.
  4. ^ a b c "JAM Liner Inc". jam.com.ph. Archived from the original on 2016-12-01. Retrieved 2016-11-30.
  5. ^ "Provincial Bus Franchises 2015 – Open Data". data.gov.ph. Archived from the original on 2016-11-25. Retrieved 2016-11-30.
  6. ^ "PENTA PACIFIC REALTY CORPORATION | Transportation Rental Services, Bus Lines, Transport | Senator Gil Puyat Avenue Corner Makati Avenue, Makati City, Metro Manila". www.yellow-pages.ph. Retrieved 2016-11-30.
  7. ^ "Penta Pacific Realty Corporation". BusinessList.ph. Retrieved 2016-11-30.
  8. ^ Flores, Wilson Lee. "Tycoons that 'Forbes' magazine missed on their list". philstar.com. Retrieved 2016-11-30.
  9. ^ "After logging in Palawan, billionaire wants to be governor". GMA News Online. Retrieved 2016-11-30.
  10. ^ "JAM Liner Inc". jam.com.ph. Retrieved 2016-11-30.
  11. ^ "Ride to better health with PhilTranco, FastCat and Jam Liner – Pinoy Parazzi". Pinoy Parazzi. 2014-09-08. Archived from the original on 2016-12-01. Retrieved 2016-11-30.
  12. ^ "Bus companies Philtranco and Jam Liner to begin using VMoney TAPnPASS payments | Live Freely". www.vmoney.com. Retrieved 2016-11-30.
  13. ^ "PinoyTravel expands eTicketing with Philtranco and Jam Liner onboard". smart.com.ph. Retrieved 2016-11-30.
  14. ^ Jam Liner (2013-02-28), JAM TAYO by The Dawn – Jam Liner Theme Song, retrieved 2016-11-30
  15. ^ "THE DAWN". news.jam.com.ph. Archived from the original on 2016-12-01. Retrieved 2016-11-30.
  16. ^ "SM enters transportation scene with JAM Liner | SM Investments". sminvestments.com. Archived from the original on 2017-05-01. Retrieved 2016-11-30.
  17. ^ Mancelita, Ram. "Cebu myBus Guide: Fare, Routes, Bus Stations, Time, Updates – Sugbo.ph – Best Cebu Blog". Sugbo.ph – Best Cebu Blog. Retrieved 2016-11-30.
  18. ^ "MyBus Daily Schedule SM Cebu to Mactan Airport and vice versa". WE LOVE CEBU. 2016-05-22. Retrieved 2016-11-30.
  19. ^ "Cebu South Bus Terminal Bus Schedules – Cebu Provincial Government". Cebu Provincial Government. Archived from the original on 2016-11-22. Retrieved 2016-12-01.
  20. ^ "Ceres Liner Bus Schedule Bacolod to Cebu vice Versa". Attract Tour. Retrieved 2016-12-01.
  21. ^ "Cebu South Bus Terminal Bus Schedules". pilipinas.org. Retrieved 2016-12-01.
  22. ^ "LTFRB suspending Ceres buses today". philstar.com. Archived from the original on 2016-12-01. Retrieved 2016-12-01.
  23. ^ QRS. "PBA D-League Opening Day | QRS". qrs.com.ph. Archived from the original on 2016-12-01. Retrieved 2016-11-30.
  24. ^ Redbragais (2016-12-03). "pancit canton musings: PBA DEVELOPMENTAL LEAGUE 6th SEASON – 2016". pancit canton musings. Archived from the original on 2016-12-01. Retrieved 2016-11-30.
  25. ^ Terrado, Reuben (2016-01-14). "NU top scorer Gelo Alolino, UST main man Kevin Ferrer reinforce UP Maroons' D-League squad | D-League | SPIN.PH". Sports Interactive Network Philippines. Retrieved 2016-11-30.
  26. ^ "There's a lot of surprises that Fast Cat... – Filsec – Filipino Ship Enthusiast Coalition | Facebook". www.facebook.com. Retrieved 2016-11-30.
  27. ^ "JAM, Philtranco & FastCat: Connecting the Philippine Islands". news.jam.com.ph. Archived from the original on 2016-12-01. Retrieved 2016-11-30.

External linksEdit